I’m posting this because I’m a little annoyed.  I registered for a free white paper sponsored by Salesgenie.com or somehow got myself on a salesgenie.com mailing list. Maybe it’s just spam, I don’t know. All I know is I have no need to buy names, or worse yet have a need to buy unqualified leads.

Every week I get an e-mail asking me to buy something from them. Most times it some special. Nothing wrong with that per se, but you would think that a company that sells sales leads would teach their people how to sell? I can’t begin to tell you how many times each week I receive offers to buy something as a follow up to some information that I requested. Again, nothing wrong with that. But…

Has any number of these people ever thought that a phone call could actually begin a relationship with me? Perhaps a phone call to me to help uncover my true needs or even a lack of need. The first thing you have to determine whether you’ll ever get a sale out of someone is;

1.) Do they have the ability to buy?
2.) Is there a need? (You can create a need if your product truly will solve a problem, even if the prospect doesn’t realize it.)

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