Getting the Right Referral Mindset
If you have been looking at all to understand the mindset needed to make it in the social media arena, or really for the matter, understanding the referral mindset, then this video is for you.
Watch it… it’s only a couple of minutes long, then read my comments.
In it Chris Brogan states the obvious to those of us that have mastered the art of what referrals is all about. The BNI International organization calls it Givers Gain®. Chris’s original blog post can be found here.
What Chris realizes and points out, is often times we only go so far as to offer help when we think we can get something in return. Robert Cialdini in his book Influence, calls it Reciprocation. When in fact, offering to help someone because you think they will be indebted to you does indeed work. However, it only really works a few times, then the recipient has their eyes and ears open, or shut for that matter, because they tend to think… why is he offering me this… and what am I going to be indebted back to him for?
I feel pretty confident even though Tim Sanders, author of Love is the Killer App, did indeed reach out to help Chris without expectation of any return, if the opportunity ever arises where Chris can repay the kindness Tim expressed he will, and will do it without wavering. In fact, I’m sure Chris is keeping his eyes and ears open for opportunities that might be right up Tim’s alley.
The next time you can lend a helping hand and you know it will benefit another person, reach out and offer it. But like Tim did, do your homework and find out what your network true needs are. It makes for a better referral.
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